Competitor Analysis
The competitor analysis report serves as a bench mark for judging the effectiveness of your online and search engine
marketing efforts.
Example:
The following table is a summary of your main competitor's internet presence.
...
Note: The above sample is a summary only. The full report will contain detailed
comparison of ranking, popularity and link saturation for various engines.
Understanding the summary report:
- Links
Total number of links found on first pages of search engine results.
A high value means that this domain comes up more frequently on the first page of results for various search terms.
- Rank
The highest rank achieved. This gives you a good idea of how well the site is optimized.
- Popularity
Total link popularity. This is the sum of all popularity scores for all engines analyzed.
This gives you an idea of the overall popularity and reach of each site.
- Max Popularity
This is the highest popularity score found on a single engine. This value provides the most accurate value for the number of other pages linking to each domain.
- Saturation
The saturation score is based on the number of pages from each domain, that are indexed by the engines.
This value is the sum of all pages indexed, for all the engines analyzed. This provides an
indication of the search engine penetration. That is how well, or how much of each site is indexed.
- Max Saturation
The highest link saturation score. This value gives you a good indication of each web site's size. That is,
the number of pages that are suitable for indexing.