The Cross Reference (XREF) tool



The Cross Reference tool allows you to check your competitor's web site to see which keywords they are using on their web sites, and compare those keywords to the keywords from your website. Note: The XREF tool will only check individual pages, not the entire website.

To cross reference the search results against a web site, click the X-Ref button in the toolbar, enter the URL of the web page then click OK.

The page will now show additional columns. To hide the results, click the Hide Cross-Reference data button. The data can be displayed again by clicking the Show button. Any keywords already in your project have an X next to them. To add keywords from the XREF data, tick the checkboxes then click the Add to Project button.

For example, if we use the site "www.shoes.com", we will get the following results:

X-ref columns
The X-Ref columns


The following explains the meaning of each column of the results:

Matches
Displays the number of times the keyword was found on the web site outside of the Meta tags. These keywords are shown in red.

Meta keywords
Displays the number of times the keywords appears in the keywords meta tag of the web site. Keywords are shown in black if they are found in the meta tags only.

Meta description
Displays the number of times the keywords appears in the meta description tag of the web site.

For an in depth analysis of your website, including a competitor analysis, have a look at SEO Reports at
http://www.trellian.com/seoreport/

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