The Keyword Statistics Report allows you to quickly see search behavior trends and how the nature of search differs per country. Since the average number of terms per search phrase varies substantially from country to country, gain some useful insights into search behavior in the markets you are active in.
For example, English users predominantly use 2 and 3 word search terms, with single keyword searches becoming less common. This information can help you target your keywords to the searching audience more effectively.
All figures are given as percentages and the data is compiled from searches done in the last month from the report date.
This column displays the number of words in the search.
en, de, fr, es etc.
These columns display the data for each language eg. en is English, de is German, fr is French etc.
The Search Engine Market Share Per Country table shows the percentage of searches performed on each major search engine per country. This can help you determine which search engine you should be targeting for paritular countries.
For example: If you are targeting the US, you may only be consentrating on Google, but 15% of searches are performed on Yahoo and you would miss out on this traffic.
The Search Engine Market Share By Query Size table shows the total percentage of searches performed on each major search engine (see the Total row) and the percentage searches that are 1 word terms, 2 word terms, etc. per search engine.
This table shows the percentage of searches that generated a click on one of the search results (shown as Organic) or PPC ads (shown as PPC), total (see the Total row) and for 1 word terms, 2 word terms, etc.