Keyword Discovery - FAQ
Why are your results so different to Google's results?
Google results are estimated result numbers based on Google search logs and content Networks. The Google Network is a large group of websites and other products, such as email programmes and blogs, that have partnered with Google to display AdWords ads.
Keyword Discovery's Global Premium contain exact searches derived from panel data, which is less prone to skew caused by automated agents. Search numbers should be used relative to other search terms in the same database and not as absolute figures.